Pandora radio costs how to#
Pandora radio costs zip#

With audio production teams available that are top-notch and quick turnaround times, advertisers can turn ads around in a hurry without sacrificing quality. Free commercial production is offered as an added value in-house, and the production quality at Pandora Radio is good. You may not know that the production of radio commercials for most terrestrial radio stations, and digital radio companies, is free.

By purchasing ads on a CPM, you get more accountability and are better able to track your ROI. You don’t pay for rating points that may or may not be accurate depending on your opinion of Traditional Radio and their ratings methodology. You only pay for impressions that are delivered.

Unlike Traditional Radio, Digital Radio is sold by CPM (cost per thousand), so your impressions are guaranteed.

Pandora limits advertising to 4 minutes per hour and that in the Seattle DMA they have over 414,000 unduplicated listeners, Adults 25-54, listening each week with an average time spent listening (TSL) per week of 7 hours 29 minutes.

Hence the reason that I’m personally so excellently targeted by advertisers seeking “professional working mothers with young children in the home.” Genius! By doing this, they help advertisers effectively target their demographic by age, geographic area, and gender! There are additional targeting capabilities that are more robust every day.

Pandora radio costs zip#

This logged-in model requires users to give them their birth year, zip code, an d gender to create an account. Users are required to have a free account to listen, which allows Digital Radio companies to capture their users’ valuable demographic info.

Pandora radio costs how to#

So, here are some tips on how to buy Pandora advertising? Why you should advertise on Pandora Radio: We don’t always execute a purchase with them, but it’s always a consideration. It’s so valuable that we consider Pandora for nearly every media plan we work on. Our clients have seen wild success with Pandora Radio advertising.ĭigital Radio is one of the most powerful forms of advertising in 2019.

If you haven’t noticed before, start paying attention to the ads served on Pandora, you’ll realize that they serve ads highly relevant to you. Pandora knows me by the stations I have and by the data available to them for accurately targeting me with ads. I bet you listen to Pandora if you’re under 55.