Aha moment commercials professional#
Aha moment commercials tv#

Aha moment commercials professional#

I realise the women mentioned above all played a vital role in shaping the professional I am today. profiles from incubating businesses, SMEs and large commercial organizations. I am all for supporting my peers and propping up those who may not have the same support as I did to be successful in these challenging times. The Aha Moment is the first time any digital platform user recognizes and. My conclusion is, Customer Experience is paramount in this competitive environment and working with like minded people with the same values will deliver outstanding results every time.

My door is aways open for a conversation to share knowledge, learnings or guidance for anyone keen to chat.Ī career in STEM is not too way off from what you are probably doing today and with the speed at which tech moves there's no better time to get involved than now. There were so many of us at Vogue Codes who could relate to the journeys discussed about women in STEM. As I learn more everyday I appreciate how I have been thrusted into the stratosphere of fintech and in awe of how much tech has played out in the development of my personal growth. Forever grateful to Lisa Cronin, Emma Jensen & Natalie Ayres for this opportunity to build & manage one of Australia's leading loyalty programs.Īt EonX 40% of our total work force are female in a male dominated sector and we have 30% of women in the leadership team. The turning point for me on my technology journey was leading the loyalty tender on 3 occasions with multi stakeholder management both internally & externally for a flawless implementation of a complex program. Its hard not to mention the most powerful supportive team who had my back all the way, Victoria Clegg, Jennifer Mong, Anna Massingham, Joanne Jung (Mullier), Wong, Maggiora. I was in awe of my new manager who trusted and empowered me Karen Phipson. It's so good to see the Priceline program we designed is still a leading loyalty program in Australia.Ī move into Optus as my next career move was a perfect blend of all my skills with a meaty challenge of a blank canvas. Using these transferable skills transitioned into FMCG Unilever and a leading global corporate brand design agency ATTIK to the most sophisticated data driven loyalty marketing group in Australia lead by the most vivacious all female leadership team, CEO included, Julie Fitzpatrick. I recall the admiration I had for my female peers in the leadership team.

Aha moment commercials tv#

Going so far back for me when I lead the transformation of film post production from analogue to digital for high end tv commercials to launching Disney, Discovery, Nat Geo, AXN, HBO, Channel V, MTV, through the newly built Asia Broadcast Centre in Singapore. So far in 2021, the company has launched several multichannel campaigns, including a cutting-edge video tech ad for March Madness and a tie-up with Tyler, the Creator.A huge a-ha moment last week when I discovered my deep seeded passion has a name for it, Women in Stem.

The audit comes as Coca-Cola looks to rebound from a decline in earnings experienced in 2020 as a result of the pandemic. While competitors like private label brands, Sparkling Ice and La Croix maintain considerably more market power than nascent Aha, Coca-Cola has an opportunity to leverage its advertising muscle to grow the drink's audience.Īt the same time that Coca-Cola is promoting Aha, it is also undergoing a full-scale agency review to assess its planning and buying strategies going forward.

Sales of flavored sparkling water increased 24% between January 2020 and January 2021, per a Nielsen study cited by Coca-Cola, and the overall industry is expected to experience annual growth of 12.6% through 2028, according to Grand View Research. The launch of 'Can I Get an Aha?' comes at a pivotal time for the sparkling water industry. A main theme of the ads is the actors' tendencies to infuse the word 'Aha' into nearly every phrase, propelling their conversations to unexpected places and driving home the idea that its product can enliven everyday moments. The beverage giant hopes to draw an association between the joyful, vibrant personalities displayed by the actors in the commercials and the bold taste of its sparkling water. By tapping comedic actors Lauren Lapkus and Colton Dunn, Coca-Cola is building Aha's brand identity.