These files are stored on your user’s device the first time he or she lands on your website. The thing is that all modern web browsers today can keep a copy of your store’s files. Why not make this process even more seamless for your users? This powerful experience is possible with the help of web browsers on any internet-connected device in the world. It’s no surprise when you consider that, it puts us in touch with people and events across the globe and brings all of the world’s information to our fingertips in an instant. The World Wide Web is a truly exciting tool that many of us rely on every single day. If it takes ages to load the page, then they are much less likely to continue shopping and browsing for additional products. Fast page loads make happy customers, and happy customers buy more. Most optimizations aimed at increasing speed also decrease file sizes, saving storage space, and reducing the amount of information that the server needs to send to each visitor. Say goodbye to capacity problems and crashed servers, and hello to less bandwidth usage. Speed optimization reduces server load.Bing also has focused its webmaster guidelines more towards site speed. Google stated that one of their ranking factors is site performance, especially for mobile users. Fast sites rank better in search engines.The benefits of a snappy, performance-enhanced site are both numerous and notable: If it’s as slow as a rusty ramshackle vehicle, you’ll soon find yourself in the middle of nowhere. Your eCommerce site should be tuned like a race car, ready to blaze down the superspeedway that is the world wide web. That’s why improving your mobile site performance is critical. Is that what you were looking for? I didn’t think so. In today’s fast-paced world, every second counts when it comes to your website - so don’t let that time go to waste.Īccording to CrazyEgg, even a one-second delay in page load time yields 11% fewer page views, a dramatic 16% drop in customer satisfaction, and 7% conversion loss. Why? Because your mobile website is not speedy enough to catch up with society’s need for speed. Your precious customer just walked out of your loving arms into those of your savvy competitor’s.

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